Ace Combat - PlayStation / Namco

CLIENT: NAMCO

AGENCY: MAVERICK MEDIA

In a gaming world dominated by first-person shooters, NAMCO took the battle to the skies with the highly successful Ace Combat series. To celebrate the launch of the new PlayStation title, they wanted to illustrate just how much more fun and frenetic airborne dogfighting was compared to the usual ground-based combat.

The film pits a soldier against a fighter jet, as they both race towards a target. Intercutting game footage with live action, this visceral, tongue-in-cheek spot urges gamers to “Aim Higher”.