ARLA - Happy and Healthy

Imagine a luxury spa where Arla cows lived happy and healthy lives. A place so idyllic it seems like a fairy tale. This was the brief FP7 presented. The fable told by a mother to her son about why Arla milk tastes so good.

Working with the amazing US production company We Fly Coach, the team set off to Poland to create this extraordinary commercial. It was important to the client that any on-screen cows were real and not CG. This posed quite a challenge considering there were scenes with the animals working out on treadmills and drinking smoothies through a straw.

Through a carefully considered combination of live action, post production compositing and CG, our incredible team were able to bring a truly magical quality to the film, creating a visual language that feels totally unique.