FIFA (EA) - Ambassador Film

It’s the Year of the Ox and EA wanted to celebrate by introducing their newest FIFA ambassador, Chinese footballing superstar Wu Lei. Shot in Barcelona, the film combines live action photography with motion graphics and archive material to create a rich, visual tapestry that embraces not just Wu Lei’s love of the game, but also acts as a personal message to his fans back home during the Chinese New Year festivities.

It was a great pleasure to write and direct this new addition to EA’s ambassador series. Working with the amazing team at Maverick Media, producer Tara Scammell, editor Andy Oates and the talents of Earth London we produced a worthy successor to the previous ambassador films that feature distinguished international footballers: Kylian Mbappe, Trent Alexander-Arnold, Brede Hangeland, Joao Felix and David Beckham.