HAZE - PlayStation / Ubisoft - Starring Josh Dallas

CLIENT: UBISOFT

AGENCY: MAVERICK MEDIA

Prior to the launch of the highly anticipated PlayStation title, Ubisoft commissioned a series of fragmented films to introduce gamers to the world of Haze. These films were seeded across the web as online Easter eggs for fans to find, analyse and discuss.

Taking place within a Haze test facility, the films were designed to resemble secret video recordings of differing levels of a drugs trial on soldiers that are cornerstone to the game’s narrative; the higher the dose, the more incredible the ability of the soldier.

These spots starred Hollywood actor Josh Dallas (Manifest, Once Upon a Time, Thor).