The Ultimate Survival Companion - Samsung - Starring Bear Grylls

CLIENT: SAMSUNG 

AGENCY: CHEIL 

When Samsung released their outdoors focused smart watch, the Samsung Gear S3, there was only one person who could demonstrate its functionality in extreme conditions, Bear Grylls.

To bring the idea to life, a commercial was created. This film, the cornerstone of the campaign, highlighted Bear demonstrating how to survive in the wild whilst showcasing the Gear S3’s rugged build and features. These product demonstrations were seamlessly integrated into the storyline, so as to reinforce their real-world applications and ensure they felt believable and credible.

This film, along with supplementary Samsung 360-degree VR behind-the-scenes films, was show both on TV and digitally (where they achieved over four million views).