TESCO MOBILE - Smashing Pumpkins

CLIENT: TESCO MOBILE

AGENCY: JAM CREATIVE

Known for its wacky and wonderful branding, Tesco mobile wanted to do something special for Halloween. The result was a campaign of three online films, where Mexican wrestlers battle in a ring to smash as many pumpkins as possible in just one minute.

Shot live over multiple cameras with a professional stunt team, these films were screened online. Viewers were asked to participate through Facebook to register the times they thought it would take to destroy all of the pumpkins, with the winner receiving a new device and free contract.